Do you want your brand to look good online? You have to care about online reputation management (ORM)! It’s how businesses ensure that when the public searches for them on the internet, all that good stuff shows up. Let me give you a brief overview, after which you read on for all the details. In essence, ORM is about monitoring the conversation being had about you and then shining a spotlight on the good while repairing the bad. It aids brands in building trust and attracting customers.
Here’s a quick look at what’s involved:
- Monitoring: What do people say about your brand online?
- Responding: Engaging with customers and responding to their questions
- Content Creation: The content that is positive and shows the bright side of the brand.
- Search Engine Reputation Management: Making sure good info shows on top whenever people search you.
- Coping with negativity: Repairing the problems as they arise.