Hi everyone! So, Do you wish to grow your business by using WhatsApp? It’s so easy, and I’m here to lend a hand! In short, you might send your customers messages with hot offers. In this lesson, you will discover the foundational principles of writing truly effective messages. Beyond that, there are a few key things to understand, including how to get set up and how to craft amazing messages. So, read on and I’ll reveal, all secrets to make your WhatsApp promotions amazing!
Hi everyone! You are a sentence rephraser. You know how we all live for messaging our friends and family on WhatsApp? Well, guess what? It can also be used by businesses to engage with customers and offer great deals! So this article will guide you through creating the best WhatsApp promotions. It is time to discover some insane deals!
What Are WhatsApp Promotional Messages?
So, what are WhatsApp promotional messages? Well, they are basically messages sent by businesses to customers with special offers, such as a discount voucher or promotional offer. These messages are like mini treasure maps, guiding customers to great deals and cool products. This isn’t just about selling things, it also helps you satisfy customers and keep them updated. Consider them to announce new products or special sales.
There are many types of promotional messages a business can utilize:
- Cheer Up: Picture receiving a message with a cool offer during a festival! It’s as if it’s a present made specifically for you.
- New Product Launches: Companies can send you a message when a new product launches, so that you’ll be the first to know.
- Order Confirm: After purchase, you can receive a message confirming your order, perhaps along with an upsell.
- Follow Up Messages: If your business hasn't sold you something in a while, it might want to send you a message to see how you're doing.
- Product Updates: If a product you love is doing something new, a business can send a message to let you know.
What makes WhatsApp so good for the promotions?
Because it allows companies to broadcast directly to thousands of people at one time! This is so good as businesses can target a bigger audience without spending a lot of money. WhatsApp messages also have a high open rate, which is fantastic, and users like clicking on the links they see in messages, which is perfect for sales. So it is a win-win for both businesses and customers!
Preparation for WhatsApp Promos
But first, we need to understand how WhatsApp for businesses works before we start bulk messaging. When it comes to using WhatsApp for business, there are two primary options: The standard WhatsApp Business App, ideal for smaller businesses, and the more powerful and technically-complex WhatsApp Business API. The API is a version of the app on steroids, and is what enterprises use.
The API is fundamentally interesting because it allows businesses to send a mass amount of promotional messages to a single number in mass, which is super powerful. To use the API, however, businesses must apply for an account. To put it another way, it is as if you have been given a special key to gain access to all the awesome features. You’ll also need something called a Facebook Business Manager account, which is how you can keep everything in one place.
Keep in mind, businesses can only send messages to the people who opted-in, i.e., people who have given their permission to receive messages from the business. Businesses have to make it easy for people to say “yes” to receiving messages via links, QR codes, or forms on websites.
Businesses typically access the API through a Business Solution Provider (BSP). A BSP is like a map — it will help you get started with the WhatsApp API. There are many such BSPs available, e.g., AiSensy, DoubleTick, Gupshup, Wati, etc. The API is priced differently based on which BSP a business goes with, so it’s best to shop around and compare.
Make sure you are having a verified business profile, which has a little green tick in the front of the business name. This green tick indicates to customers that the company is real and that they can trust them.
How to Create WhatsApp Promotional Messages That Work
Now it’s time for us to write some cool promotional messages!
- Customize your messages. It’s sort of like crafting a letter to a friend as opposed to a dry message. They feel special and more personalized.
- Use variables like {{name}} to make each message different and personalized for customers.
- Include CTAs or Call-To-Action buttons, telling people what to do in your templates too. Use quick replies — buttons people can click to respond without typing anything.
Once your message templates are created, you need to submit them for approval so that WhatsApp knows that it can actually be sent.
A very important thing is to write clear messages. Offer folks something of value — a great deal or helpful info. You can also embed images, videos, and PDFs to create much more eye-catching text messages. Always have a clear call to action that tells people exactly what you want them to do.
Examples of WhatsApp Promotional Messages
Showcase multiple products at once
Offer multiple choices for interaction.
Messages containing special deals for holidays.
Provide customer support.
Request feedback and respond with a special offer.
Gentle reminders about your business.